Some marketing stories are built over months of research, budget planning, and creative workshops. Others land on your brand like a meteor. For Astronomer, the story started with a kiss cam. One moment during a Coldplay concert. Two company executives—one being the CEO, the other the Head of People—caught in a very public, very [...]
So there's this wild stat floating around marketing circles: 91% of people want brands to be funny, but only 5% actually do it. Makes you wonder what everyone's so scared of, right? Turns out, while most brands are still playing it safe with their boring corporate speak, one particularly gutsy UK brand has cracked [...]
When High-Stakes Meetings Go Sideways: What Brands Can Learn The difference between a crisis and a catastrophe often comes down to communication. This fact was on full display during the recent Trump-Zelensky Oval Office meeting in February 2025, where what should have been routine diplomatic discussions spiraled into a global media spectacle. While the [...]
