You've been doing it backwards. You picked a niche. Built a content strategy around it. Created pillars. Made templates. Color-coded your feed. And somewhere along the way, you accidentally niched yourself into a box so small you can barely breathe in it. Here's what nobody tells you about "niching down": it works brilliantly [...]
Ever had one of those moments that changes everything? Imagine this: You’re strolling a Hawaiian beach, dreaming of turquoise waves… only to trip over a mountain of plastic trash. It’s a stark reminder of the problem we’re facing. Most folks would snap a pic, rant on Instagram, and move on. Not Jeremy Lang. He [...]
What if the secret to engaging your audience is already within your business? Consider this: Your company isn’t just about products or services; it's a reservoir of stories, insights, and expertise that no AI can replicate. Let’s take a local gym, for instance. Instead of just posting generic workout tips, they shared their trainers' [...]
