Every marketer knows the sting of a campaign that didn't land. But some misses go beyond weak click-through rates. They shake trust, ignite outrage, and rewrite how people see a brand overnight. That's what happened with Sanex. What was supposed to be a simple ad about skin care turned into a global cautionary tale. [...]
Warner Bros. made a move that should grab the attention of any brand serious about growth. They spent $200 million not producing Superman, but marketing it. That number is nearly equal to the film’s production budget of $225 million. Most studios stick to a common rule of thumb: spend about half the production cost [...]
