Garena had a problem during Ramadan 2024. The Singapore gaming company wanted to grow Free Fire's player base in Indonesia. Most brands would have hired a Muslim influencer, handed them a script, and shipped it. They did something else. They collaborated with Muhammad Fauzi Filawan from Frontal Gaming, who has 12 million YouTube subscribers. [...]
November 18, 2025. Cloudflare went down for six hours. During that time, 2.65 billion people lost access to Twitter, ChatGPT, Spotify, and thousands of other services they use every day. And it wasn't even the first time that year. Google Cloud crashed in June. AWS went down for eight hours in October. Microsoft Azure [...]
Every marketer knows the sting of a campaign that didn't land. But some misses go beyond weak click-through rates. They shake trust, ignite outrage, and rewrite how people see a brand overnight. That's what happened with Sanex. What was supposed to be a simple ad about skin care turned into a global cautionary tale. [...]
Warner Bros. made a move that should grab the attention of any brand serious about growth. They spent $200 million not producing Superman, but marketing it. That number is nearly equal to the film’s production budget of $225 million. Most studios stick to a common rule of thumb: spend about half the production cost [...]
