When a nurse places a plastic lobster on a hospital table and the internet lights up with 31 million views, it's not just a moment of internet silliness, it’s a lesson in modern marketing. What looks like a goofy TikTok challenge is quietly rewriting the rules for how brands show up in people's feeds. [...]
"Hashtags don't work." Those three words from Instagram CEO Adam Mosseri sent shockwaves through the marketing world. During a Daily Mail interview, he effectively killed a strategy that brands have relied on for years. Most social media managers have spent hours researching trending tags, developing branded hashtags, and selecting relevant terms for each post. [...]
The Setup: When a Language App "Killed" Their Mascot At first glance, Duolingo's decision to kill their owl mascot with a Tesla Cybertruck might seem utterly insane. Throw in Dua Lipa—a pop star with zero ties to language apps—and it appears like an utterly off-the-wall idea. But here's the kicker: every bit of this madness [...]
What if the secret to engaging your audience is already within your business? Consider this: Your company isn’t just about products or services; it's a reservoir of stories, insights, and expertise that no AI can replicate. Let’s take a local gym, for instance. Instead of just posting generic workout tips, they shared their trainers' [...]
Picture this: You're casually scrolling through your social media feed when something catches your eye. You pause for a split second. That moment is gold for content creators—a brief chance to grab your attention and make an impact. In a world where attention spans are shrinking fast, you have about 3 seconds to convince [...]
